Los Angeles, Feb 1 : 'Dr. Phil', one of daytime TV's stalwart talk shows, will be pulling the curtains down in spring after 21 seasons. Dr. Phil McGraw, 72, made the decision to stop producing new episodes at the close of the current 2022-23 season, reports 'Variety'. Distributor CBS Media Ventures hopes to keep the syndicated 'Dr. Phil' on the air with a package of repeats through at least the 2023-24 season. CBS sources emphasised that McGraw made the call to end production of the hour long series that airs Monday to Friday. McGraw has been doing more as a producer of scripted primetime programming in recent years. He also hosts two podcasts. Despite steep declines across the board in linear TV, 'Dr. Phil' is still averaging about 2 million viewers per episode. That makes it the highest-rated daytime talk show behind Disney's 'Live With Kelly and Ryan'. For McGraw, the sunset of 'Dr. Phil' comes after a quarter-century of the daytime grind. He got his start as a regular guest on 'The Oprah Winfrey Show' in the late 1990s. That led to the launch of his own series in the fall of 2002. Initially, the series was produced by Winfrey's Harpo Productions and distributed by CBS-owned King World Productions. "I have been blessed with over 25 wonderful years in daytime television," McGraw said in a statement. "With this show, we have helped thousands of guests and millions of viewers through everything from addiction and marriage to mental wellness and raising children. This has been an incredible chapter of my life and career, but while I'm moving on from daytime, there is so much more I wish to do." McGraw hinted at a new TV endeavor to come by noting that he intends to announce a "strategic primetime partnership" that will be designed to allow him to aceincrease his impact on television and viewers". McGraw is targeting an early 2024 launch although details remain sparse. "I am compelled to engage with a broader audience because I have grave concerns for the American family, and I am determined to help restore a clarity of purpose as well as our core values," McGraw said. The loss of original aDr. Phil' episodes and the license fees and advertising revenue the show generates is sure to be a blow to Paramount Global's bottom line. Word of McGraw's decision to end new production surfaced in part because TV station operators were surprised by the high price tag CBS is seeking for the 'Dr. Phil' rerun package to run next season. "Phil is a valued partner and member of the CBS/King World family, and while his show may be ending after 21 years, Ia¿m happy to say our relationship is not," said Steve LoCascio, president of CBS Media Ventures. "Phil changed the daytime landscape as the force behind one of the most popular talk shows ever on daytime TV. We plan to be in the aDr. Phil' business with the library for years to come and welcome opportunities to work together in the future." CBS aims to dress up the repeat episodes with new wraparound material filmed by McGraw, including updates on the fate of specific guests and new developments in counseling and therapy. McGraw endeared himself to millions of viewers with his folksy brand of advice that he delivered to fueding couples, harried parents, surly teenagers, wayward adults and others grappling with substance abuse, mental illness and relationship problems. 'Dr. Phil' has earned 31 Daytime Emmy nominations over its long run. For Season 21, McGraw serves as executive producer along with Carla Pennington. /IANS