New Delhi, July 17 : The landscape of wearable technology is undergoing a transformative shift, fueled by the rise of artificial intelligence (AI).

While wearables initially gained popularity for features like fitness tracking and notifications, consumer interest waned as these became commonplace. This sparked a demand for more advanced capabilities, paving the way for AI to revolutionise the industry.

This mirrors a larger trend across the business world: AI is no longer a futuristic concept but a vital asset for tech brands to remain competitive.

The AI wearable market is experiencing significant growth, projected to reach $62.7 billion in 2024. This surge is driven by increasing consumer interest in health, fitness, and personalised technology. Forward-thinking brands are recognising this shift and investing in intuitive AI solutions to meet evolving consumer demands and capture market share.

However, the term "AI" is often used loosely, with many wearables incorporating only basic algorithms rather than true artificial intelligence. To truly evolve, AI in wearables needs to transcend its current form and offer genuinely intelligent interaction.

This means moving beyond simple data collection and analysis towards providing personalised insights, predictive capabilities, and seamless integration with our lives. Brands that can successfully implement truly AI-driven solutions early on stand to gain a significant advantage in this rapidly evolving landscape.

realme recognises the need for true AI integration in wearable technology and is taking a significant leap forward with its upcoming realme Watch S2.

Known for disrupting the tech industry with its smartphones and AIoT products, realme has a history of making cutting-edge technology accessible to all. The brand's latest endeavour embodies this spirit, aiming to provide users with a seamlessly connected and intelligent lifestyle.

Building upon its success in integrating AI into smartphones, realme is now expanding its AI ecosystem to encompass the AIoT segment, starting with the Watch S2.

The brand plans to go beyond simply incorporating AI features and instead build a robust AI ecosystem across all its devices.

This means integrating advanced AI capabilities into more product plans, allowing for seamless interconnection and intelligent experiences across the realme ecosystem.

The Watch S2 will serve as a key stepping stone in this strategy, showcasing the potential of realme's AI vision to democratise AI and make it accessible to a wider audience.

The realme Watch S2 is poised to be more than just a smartwatch; it's designed to be a distinctive smart personal assistant powered by a robust AI engine.

The Super AI Engine makes interacting with the Watch S2 incredibly intuitive, allowing users to converse with the watch directly using their voice or engage with the realme Link app for text-based queries.

This innovative approach to AI integration, coupled with realme's commitment to a connected ecosystem, positions the Watch S2 as a paradigm shift in wearable technology. It's not just about fitness tracking or notifications; it's about harnessing the power of true AI to create a personalised, intuitive, and stylish companion for the wrist, offering a glimpse into the future of AI-powered living.

Be on the lookout for this new smartwatch as it launches on July 30th.

/IANS